
Mini Bio:
Hailing from Akron, Ohio, Lewis Howes’ journey from a small-town athlete to a global influencer is a testament to the power of perseverance and passion. Growing up in the heart of the Midwest, Lewis learned early on the value of hard work and determination, traits that would shape his future endeavors. From overcoming adversity on the football field to navigating the unpredictable terrain of entrepreneurship, Lewis embraced every challenge as an opportunity for growth and self-discovery.
Fuelled by an insatiable thirst for knowledge, Lewis embarked on a relentless pursuit of personal and professional excellence. With an innate curiosity about the world and a deep-seated desire to make a difference, he leveraged his platform as a podcaster, author, and speaker to inspire others to reach their full potential. Through his thought-provoking conversations and insightful teachings, Lewis empowers individuals to break free from limitations, embrace their authenticity, and create a life of purpose and fulfillment.
Today, Lewis Howes stands as a beacon of hope and inspiration for millions around the globe. His unwavering commitment to personal growth and his relentless pursuit of greatness serve as a reminder that success is not determined by circumstances but by one’s willingness to embrace challenges and overcome obstacles. As he continues to chart new territories and inspire others to do the same, Lewis remains dedicated to empowering individuals to unleash their inner greatness and live life on their own terms.
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Dr. Robert Cialdini, a research psychologist who wrote Influence: The New and Expanded Psychology of Persuasion, sat down with Lewis to walk through the seven principles he found after secretly training in sales programs. Lewis credits the book with turning his broke, couch-surfing years into a business that took off within months.
Kids handed a balloon at the door led their parents to buy 25% more food, and asking “Do you support the Boy Scouts?” lifted popcorn sales from 15% to 55%. Cialdini shares why you should ask for advice instead of feedback, and why “Congratulations on your commitment” beats praising progress.
He also gets honest about his own struggle to say praise out loud, a habit he picked up from parents who held it back. Now he makes himself say it, which costs nothing and changes the mood of any room he walks into.
Your next email or sales pitch will look different after this, and so might your next hard talk with someone you love. Start by giving first and pointing to what is already true.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
In this episode you will:
- Triple your yes rate by asking one pre-suasion question before your request
- Master the seven principles of influence Robert Cialdini uncovered training undercover
- Turn cold outreach into replies using similarity and genuine praise in your first line
- Harness reciprocity by giving something meaningful first, before you ever ask
- Discover how unity builds a “we” that makes compromise easier
- Use loss aversion ethically so people act now instead of drifting away
For more information go tohttps://lewishowes.com/2003
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